Friday, May 8, 2020
The expert trick to hone your skills section on LinkedIn - CareerEnlightenment.com
1. Find the schools with graduates in the companies and functions you are targetingUsing LinkedInâs little-known University Finder tool, choose the filters that you are targeting, such as companies you want to focus on, locations where you want to work or roles you want to take on.For example, I might pick Google as the target company and my function might be marketing â" I would get a list of schools including Stanford, U Penn, UC Berkeley and Harvard. Write these schools down to reference in step two.2. Find the skills students graduate with in those universitiesNow, pick any of those top schools from step one and visit their University Page, and click on the Explore Careers link. A search interface should come up similar to the one in step one â" but this time you can see a list of skills graduates have on their profile.In a spreadsheet, create a column A labeled Skills, and list the top 10 skills shown under the column labeled What theyre skilled at for each school. Donât w orry about repeating the same skills; just write them all down in one long list.Using the example above, I would pick the target company, Google, and my function, marketing. What appears is a list of the top skills that alumni who are working in marketing at Google have on their profile. Write the top 10 of these skills in the spreadsheet, then move on to the next University Page, filter by company and function, and record the skills until there are at least 50 in your list.3. Pick the skills with the most frequencyGo through five to 10 schools for each target company and function, recording the top 10 skills that pop up for each school. This shouldnât take more than 15 minutes. The output of your research will be a long list of 50 to 100 skills in column A in a spreadsheet. There are a lot of recommended LinkedIn profile writing services out there that can do LinkedIn profile consulting to help walk you through the process.Now, look at the frequency of these Skills using the pi vot table function. Create a pivot table with the entire range of column A:Step 1. Add a row grouped by skillsStep 2. Add values, summarized by COUNTAStep 3. Rank your skills based on frequency. The pivot table will tell you which skills appeared more frequently. Use those in your LinkedIn profile.Note: Youll want to ensure that these skills are actually in your skill set before listing them on your profile â" be sure that you can speak to them in an interview setting and have proof to back up your claims if called upon to do so by a potential employer!Have something to add to this story? Share it in the comments.
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